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SaaSMarketingUnder offer

North Signal

Product analytics SaaS, currently under offer.

  • Ownership verified
  • Transfer ready
Anomaly
last read 2 days ago

Asking price

$185,000

4.1× trailing-twelve-month profit

2.7× trailing-twelve-month revenue

Is this priced well?

Buyers’ opinion — not AppDeal’s, and not evidence.

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Listed
2 months ago
Offers
None yet
Transfer
45 days
Owner time
25 h/week

AppDeal never holds your money — you and the seller close through an escrow provider you appoint.

Financials

Revenue read from the seller’s own RevenueCat project. Costs are the seller’s own statement.

Anomaly
last read 2 days ago

MRR

Under review

The reported scope changed mid-window, so this figure is not comparable and is hidden pending review.

Profit · TTM

Seller-declared

$45,100

12 months ending 31 Aug 2026

Seller's stated profit after infrastructure and contractors.

Revenue · 30 days

Verified

$6,120

30 days ending 6 Sep 2026

Purchases and subscriptions, refunds deducted at the date they occurred. Scope: North Signal web subscriptions.

Revenue · TTM

Verified

$69,000

12 months ending 31 Aug 2026

Gross revenue over the trailing twelve months, refunds deducted. Scope: North Signal web subscriptions.

Active subscriptions

Verified

418

As at 6 Sep 2026

Active paid subscriptions. Scope: North Signal web subscriptions.

Observed customers · 28 days

Verified

3K

28 days ending 6 Sep 2026

Customers with a session detected by RevenueCat. Scope: North Signal web subscriptions.

Revenue growth

Under review

Comparison is blocked while the scope change is under review.

Monthly churn

Seller-declared

+3.6%

Monthly average over 12 months

Seller's stated monthly subscriber churn.

A verified figure attests to revenue observed inside a stated scope. It does not certify profit, banked cash, or the number of people behind the figures. Anything marked Seller-declared has not been checked by AppDeal at all — ask for the underlying statements before you rely on it.

Verification report

What AppDeal could check, what it could not, and what follows from the figures.

Evidence coverage

5 of 9 figures verified

5 verified2 seller-declared2 not available

Coverage measures evidence, not quality. A well-evidenced business can still be a bad purchase — and a great business can be poorly evidenced.

Asking multiple

14% above peers

4.1× against a 3.6× median

Median of the other listings currently on AppDeal with a stated multiple. Context, not a valuation.

Raise before you offer

  • Figures are anomalyhigh

    The reported scope changed. The affected figure is hidden pending review.

  • No analytics provider connectedhigh

    Every figure on this listing is the seller's own. Ask them to connect Stripe or RevenueCat before you rely on any of it.

  • 28% of revenue sits with ten customersmedium

    Losing one of them moves the price materially. Ask for the contract terms and renewal dates before agreeing a multiple.

  • The current owner spends 25 hours a week on itmedium

    At this level you are buying a job as much as an asset. Check what that time is spent on, and what it would cost to hire it.

  • 1 listed asset does not transfermedium

    Not included: app store & play console transfer.

  • Revenue depends on a single platformlow

    A policy change on that platform has nowhere to be absorbed. Worth pricing in, not necessarily worth avoiding.

About the business

North Signal replaces dashboard sprawl with a short list of questions and one honest answer each.

Problem it solves
Analytics dashboards are built to impress, not to answer.
Who it is for
Product teams under twenty people. · B2B
Launched
April 2024
Team
3 people · 25 h/week
What customers pay
From $99 a month, by seat count.
Funding
Venture backed
Where customers come from
Outbound salesSEOConferences

Why the seller is selling

The founders are returning to consulting.

  • Question board

Similar listings

Same category, ranked organically.

Threadline

Newsletter analytics SaaS with 143 paying subscriptions.

Asking price

$24,000

3.4× profit
MRR
+8.8%$2,710
Profit · TTM
$7,060
Evidence7/9 verified · 1 flag
  • Ownership verified
  • Revenue verified
Late
SaaS · Freemium1 offer
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